Up until the 1980s, customers brought their returnable bottles of wine back to their retailer in France. The custom gradually died out, but is now returning in a different form, referred to as re-use. But what does this refer to, and how does the system work? What are the benefits and the challenges? We take […]
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Choosing a bottle of wine no longer depends solely on the advice of a wine merchant or a guide. Social media, content creators and artificial intelligence are reshaping the customer journey, with every stage now playing out through a screen. Contents: The digital revolution In late 2025, one story perfectly illustrated the changing landscape: a […]
There have never been so many wine competitions. Despite this crowded landscape, medal stickers remain a powerful purchasing cue – provided they guarantee the wines have been rigorously selected. We take a behind-the-scenes look at an ecosystem that continues to evolve and reinvent itself. Contents: A crowded marketplace, governed by strict rules From the Concours […]
From pruned wood to grape pomace, waste from vineyards and wineries is being turned into power, plant-based leather and natural protection solutions, to name a few. This circular revolution is enabling the industry to reduce its carbon footprint whilst also supplying bio-based raw materials to other sectors. Contents: Regulatory milestones Vine canes, pomace and lees […]
The findings of two recent international studies leave no room for doubt: when it comes to the wine market, the under 40s are now firmly in the saddle. By shaking up traditional codes, the new guard is forcing the wine industry to reinvent its narrative to reach out to a generation in search of meaning, […]
Across both boutique vineyards and France’s most established wine regions, winegrowers are pooling their skills and resources to safeguard their careers and ensure the long-term sustainability of their estates. Whether through associations, agricultural equipment co-operatives or shared winemaking facilities, these collaborative models are emerging as powerful drivers for future-proofing the industry. Contents: A united […]
Long confined to basements, wine cabinets are stepping into the limelight – in private homes as much as in the on- and off-trade. They have become true design features through aesthetics, technology and new usages. No longer hidden away, they now stand as prominent, smart pieces of equipment that shape the space around them. […]
Next April, a new light will shimmer across the Médoc. The first bottles of white AOC Médoc will finally step into the spotlight, a rare glimmer woven into a land famed for its reds. In this quiet act of creation, winegrowers revive forgotten threads of history, while sketching the contours of a bold new future. […]
From the Clos Montmartre to plantings in Avignon’s Palais des Papes, vines are gradually returning to towns and cities. Though small, the vineyards symbolise living heritage and a sense of community and ecology, giving new-found meaning and visibility to urban viticulture. Contents: Montmartre, full of symbolism From 8 to 12 October, amidst tastings and folk […]
Cork closures, made from a noble, natural material, are more than just bottle stoppers. They actually have an unsuspected second life through initiatives by concerned citizens, manufacturers and artists. We take a closer look at a story of recycling that is both a model and an inspiration. Contents: Cork, the low-profile champion of environmental […]